Pearce Home 2017-12-04T19:00:13+00:00

Pearce International
Turns 16!

PI has been involved in the planning and
delivering of over 60 events in four continents

Thanks to all of our specialist volunteers and staff and to our friends in sport who continue to trust us to deliver. In typical fashion we celebrated by being hard at work in London 2017! Maybe some year we will throw a party instead.


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Invictus Games Third Time Running

PI team again delivered media operations for the third Invictus Games

Pearce International were proud to work once again with the Invictus Games Foundation and with the Invictus Games – Toronto 2017 Organising Committee to deliver media operations for the third Invictus Games. We have done every one since it started. This year the 17 nations, 12 sports, 8 day event generated 2 BILLION media impressions!


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An Innovative New Approach to Post-Event Interviews

Starting with the Invictus Games in London, 2014, and moving on to the inaugural European Games (Baku 2015), Hockey EuroChampionships (London 2015) and Hockey Champions' Trophy (London 2016) Pearce International implemented the I-Zone™ - an innovative, interactive and informal way of bringing media and athletes together. It has been hugely successful once again at the 2017 Islamic Solidarity Games in Baku, Azerbaijan, with 1,006 interviews over the 10 day event and it also proved its versatility at the IPC World ParaAthletic Championships in London2017.


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Baku 2017 A Resounding Success

Pearce International delivered for Islamic Solidarity Games in 2017

Azerbaijan brought the 2017 Islamic Solidarity Games to an end with a sparkling closing ceremony at Baku's Olympic Stadium as the host nation celebrated finishing top of the medals table. Aside from the medals, Azerbaijan will be delighted to have given the Solidarity Games a much-needed boost after problems in the last two editions But that is not the thing we are most happy about...

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World Para Athletics Championships

This summer London was the place to be for sport. In a first for Pearce International, we provided the media operations for the World Para Athletics Championships as part of London 2017, in what was roundly praised as the best ever edition of this incredible sporting competition.

Working with the team in UK Athletics, PI delivered for the media in what was the first time the Championships were held back-to-back with the IAAF equivalent


Anyone for Cricket?

Pearce International delivers photo operations for the International Cricket Council's two most prestigious 2017 international tournaments.

We were delighted to be involved with the ICC Champions Trophy 2017 and the ICC Women's World Cup, both of which took place in Britain this summer. We were pleased with a great start to a relationship with the ICC and the ECB in the home of this hugely popular global sport. We hope to be doing plenty more with cricket in the future.


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Welcome to Pearce International

Pearce International is a sports media consultancy that specialises in media operations – we make sure that journalists and photographers have what they need to do their job. With an enviable track record in some of the largest sports events since 2001, Pearce International ensures that this critical client group is happy and the coverage of the event is the best it can be.

Pearce International Directors Jayne Pearce & Andrew McMenamin

Learn more about Directors Jayne Pearce & Andrew McMenamin, and the PI Team.

Recent Updates

Our Services

Cricket and Pearce International

In a first for Pearce International we were engaged by the England and Wales Cricket Board to provide photo management for the International Cricket Council's prestigious Champions' Trophy and also for key matches in the     Read more >

Glasgow 2018 and the European Championships

After successful involvement with the Glasgow 2014 Commonwealth Games, we are delighted to remain connected with this great city. PI was taken on at the start of this year to help shape the media operations     Read more >

  • Press Operations
  • Mixed Zone and Media Conference Management
  • Photo Operations & Management
  • Event News Service
  • Broadcast Liaison
  • Communications & Media Relations

Featured Events

  • Director Jayne Pearce takes a four year break to be London 2012 Press Chief

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  • Director Jayne Pearce was FIFA Media Officer in the Amazonian venue of Manaus...

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  • Director Andrew McMenamin looked after the media in the Athletes’ Village...

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  • Director Andrew McMenamin delivered the photo management at world’s premier equestrian event….

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  • Pearce International assembled a crack team to deliver for this prestigious, inaugural event

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  • Pearce International brings the I-Zone to the international hockey

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  • Pearce International delivered an innovative approach for an inaugural Games

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  • From conceptual planning, introduction of innovation to venue implementation - PI was there

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The Directors of Pearce International, Andrew and Jayne are two of the most media savvy and professional people I have had the pleasure to work with. In my area of Athletes’ Villages the opportunities for not getting your communication strategies right are endless. Prior to an event the Village is often the only source of news worthy copy. Having those around with the professionalism of Pearce International, as was the case with Andrew at Glasgow 2014, provides all the village people with huge confidence and the freedom to get on providing services at a high level for the athletes.
Tony Sainsbury, OBE, Head of Villages & General Manager. London 2012 & Glasgow 2014
I had the pleasure of working alongside Andrew in Normandy at the 2014 World Equestrian Games. Andrew is a great all-round media specialist and brings fantastic energy, humour and dedication to his work ever day, qualities which are absolutely essential for event media work. Andrew also has a keen eye for detail, is very strong in planning, and is totally service-oriented.

Andrew was an active contributor, and was able to adapt his skills to the different event situations and cultures. In often tense and stressful situations, Andrew was a great facilitator, was genuine in his efforts, and perhaps most importantly, remained calm at all times.

Put simply, you can rely on Andrew to get the job the done well, and I highly recommend Andrew and the team at Pearce International for your Media operational needs.

Phillip Purvis, Event Manager (UEFA, FIFA, Olympics, IMG, Diageo, Hyatt International)
Thanks to Andrew, the media office at the Commonwealth Games, Glasgow 2014 was a pleasure to be a part of. He inspired and led his team to provide a first class service to both the world’s press and athletes. Always cheerful, despite long hours and some tricky situations, Andrew’s operation was exactly the right mix of efficiency and fun. He delivered a truly memorable games experience to the many volunteers and staff he managed and would be a great asset to any team fortunate enough to work with him in the future.
Christine Megson, Director, Meganewswest Ltd
I wanted to give you my heartfelt thanks for all your negotiations, interventions, sorting out, good humour, positive attitude and general fantastic work you did on the behalf of the media and photographers at WEG. You also deserve massive, massive credit for sorting the photographers’ pens for the driving cross country. They were fantastic and I didn’t hear a single grumble the whole day about where we were or where we could go and everybody will have got exactly the shots they wanted and that is all thanks to you!
Bob Langrish, Equestrian Photographer
When I had to recruit Media Officers for the 2013 FIFA Confederation Cup I immediately thought of Jayne Pearce. We had worked together on FIFA World Cups since 1998 and I had always been satisfied with her collaboration. She is a perfect professional: her vision of events is always right and her management is both rigorous and comprehensive. Her relationships with her colleagues and her team spirit benefit the entire project.

For the FIFA World Cup Brazil 2014 I again asked Jayne to be the Media Officer in Manaus; a project that saw her in charge of all operations and managing dozens of volunteers and hundreds of journalists. Once again her commitment was huge and allowed the venue to deliver the event with exceptional quality for the media representatives. Humanly and professionally, Jayne Pearce is a must-have for a sports organisation.

Alain Leiblang, Head of Media Operations - FIFA - 2003-2014
I have been in the business of major event planning and delivery for over thirty years. In my work which has included senior executive roles with multiple Olympic Games, World Cup, World Championships and Continental Games I have had the privilege of working with many of the best event professionals in the world. Jayne Pearce sits at the top of any such list.

Jayne’s knowledge of media operations is unparalleled. When combined with the respect she has from world wide media she has proven to be an invaluable asset to organizing committees as well as the event “owners”. She is exceptional at developing and advocating for the right solutions, within the constraints of budget, time and competing interests within the major event environment. Jayne understands the challenges of the organizers and the real needs of the media as a client group. She is exceptional at finding the balance point between the two.

As a senior executive in major events I face a constant flow of issues for difficult resource decisions. My trust and respect for Jayne Pearce is such that I know if Jayne is advocating for something, it is invariably something we must do. I know she will have done the homework. She will have worked with the client group, her organizing committee colleagues and resource providers. She will already have explored and analyzed the options and she will have arrived at the best solution. In her calm and pleasant style Jayne is no nonsense, high value and simply the best at her craft.

Doug Arnot, Chairman, Broadstone Group
Jayne’s understanding of the international broadcast media – and in particular the agencies – has been of great benefit to SNTV in 2015. Jayne was instrumental in setting-up the izones in competition venues at the European Games in Baku, helping SNTV generate sports-focused content and athlete reaction for our broadcast and digital clients around the world. Jayne also coordinated agency access to the mixed zones at the Rugby World Cup, where once again SNTV saw great client pick-up.
Owain Davey, Senior Planning Producer – SNTV
During the Rugby World Cup 2015 – one of the largest sports tournaments in the world – I found Jayne to be a calming voice of authority on behalf of the organisers, in what was a frenetic period. Professional, accessible, helpful, and always friendly, when I needed clarity on a subject – in order to plan our logistics and coverage – Jayne always provided that clarity.
Kieran Fox, Senior Producer, Sport
This was the first time I had the pleasure of working with Jayne and Pearce International. Jayne has incredible knowledge, experience and expertise, most importantly she understood our needs and did everything in her power to ensure they were met. Thanks to her determination and the relationships she has built up over the years Jayne managed to get the mix zone opened up for non rights holders for the first time at a RWC, this was crucial in shaping the editorial coverage of our channel.
Gail Davis, Reporter, Sky Sports News HQ
Pearce International played a key role in the design and delivery of the press and photo operations for Rugby World Cup 2015. Jayne Pearce worked with us as a consultant both at the start of the project when the media operations plan was being developed, and during the tournament where she managed the non-rights holder media access on our behalf.

Jayne was super professional to work with, and we benefitted from her experience and knowledge in all areas of media operations.

Joanna Manning-Cooper, Director of Marketing and Communications, England Rugby 2015
My colleagues and I were very impressed with Jayne and Pearce International who were responsible for the press media centre at the women’s European Championship staged at the Lee Valley Stadium in the Olympic Park in August 2015.

Jayne was charged with making sure the British and European press received top class service and updates in regards to this prestigious event in the sporting calendar, all the more important as it was the first major tournament to be held at the Olympic Park legacy home of England Hockey.

The media centre was run immaculately, early teething problems overcome with the minimum of fuss and problems. Jayne particularly dealt with the needs of individuals from all the various organisations involved in covering such an event and went about her business in discreet and diplomatic fashion. She also brought together a team that responded to her completely. These are absolutely essential assets when dealing with all that a press corps demands. We were very grateful indeed to have received such service.

Thanks again.

Graham Wilson, Chairman, Daily Express Sports desk and Hockey Writers’ Club
England Hockey contracted Jayne and Pearce International colleagues to plan and manage our Media Services operation at the Unibet EuroHockey Championships in 2015.

The professional service, expertise and added value to our event in this key area resulted in high levels of satisfaction ratings from members of the media. Additionally, we benefited from a real step change in the engagement of athletes with members of the media through the I-Zone concept which was also really well received by our National Associations and Federations. Jayne provided a great proactive service throughout and was a pleasure to work with.

Sue Catton, Head of Events, England Hockey
Andrew was transferred into our venue team for the Paralympics. I remember telling him on day one that he had big shoes to fill…

After a week of working with Andrew I was extremely impressed with his genuine energy, enthusiasm, and dedication to the new team and the new challenge. His charismatic personality and ability to relate and communicate with press, volunteers, athletes, and paid staff is a true talent. He is the type of guy you want on your team because Andrew gets things done. Andrew went above and beyond to fill those shoes! I hope to have the opportunity to work with him again and he has my highest recommendation.

Stephanie Garbaczewski, Senior Event Manager at SHWorldwide, LLC
At the time of the London 2012, Paralympics Andrew was the venue photo manager at Greenwich Park. Greenwich Park, was the most high profile venue outside the Olympic Park, and was the centre of the media’s spotlight.

Andrew’s role as the venue photo manager saw him managing many 100’s of photographers, and he excelled on all levels. The photographers were from many different cultures and Andrew not only managed their expectations, but also made their time and Greenwich Park very memorable.

Andrew’s people’s skills are excellent and this was shown many times, not only managing a very large groups of photographers but also managing his own staff. Andrew is an extremely experienced photo manager and has a very calming manner under pressure. He is very good team player and works well under all manner of conditions. Andrew is not afraid of hard work and this was demonstrated at many time during the Paralympics at Greenwich Park.

It was a pleasure to have Andrew in my team, and I would have no hesitations in recommending Andrew for any positions in the future.

Jeremy D. Edwards, Venue General Manager – Greenwich Park
Andy was a really valuable member of the company at Hadleigh a true gent, a great character, superb diplomat and a star of the senior team.
Tony Kavanagh, Head of Training Ground Operations at Tottenham Hotspur
I was fortunate to work with Jayne throughout my time at LOCOG. As head of Press Operations she played a major role in both the operational planning and delivery of the 2012 Games. She represented the needs of her clients extremely well but unlike many others she was always willing to consider compromises and doing things differently if it was necessary for the greater good. She brought maturity, common sense and humour to the team and I thoroughly enjoyed working with her. She has vast experience of the sports media world and is extremely generous in terms of sharing that experience with others. I benefited hugely from her tutelage and I will always be grateful for the support she gave to myself and the venue management team. Jayne put together a very strong team to deliver the Press Operations at Games time and the quality of people she was able to attract was, I am sure, a reflection of the respect she enjoys in the industry. She is organised, structured and consistent in her approach and perhaps just as importantly, she is great fun to work with.
Jon Sellins, Vice President International Operations at Tough Mudder
When you know what Olympic Games involve, on all levels, then you can imagine what the duties of a Head of are: the organisation of your own department, interaction with other functional areas, staffing and so on. Jayne Pearce was Head of Press Operations at the 2012 London Olympic and Paralympic Games, and it is difficult to find the right words to do justice to her great work. She covered her functional area with perfect knowledge, without forgetting the human touch which you sometimes miss at big events. Jayne’s door was always open, and she did not only listen to the minor and major issues in her squad, but promised solutions and delivered them, too. As a true leader, she inspired and motivated, she was a real shining example… and she shared anecdotes, which you should hear the next time you speak to her. I loved every day with Jayne Pearce in London, and learned a lot.
Egon Theiner, Communications and Operations Specialist in Sports
I worked with Jayne in the build-up to London 2012 and she was never less than excellent. She deeply understands the needs of the media but, better than that, Jayne was able to deliver services on that understanding with an attention to detail I wish I possessed. Jayne was very professional but with an easy manner and endless patience which meant she was always great to deal with. She can have no better testimony than the fact I never heard any of my colleagues in other media organisations say a bad word about her. And we were a picky bunch.
Scott Dougal, Head of Communications at British Cycling
First time I have been working with Jayne was at the Olympics 1996 in Atlanta. Now – 16 years later at the London Games I can reconfirm the working experience with Jayne from last years. She is by far the best person in the world to run press operations at highest level and at the biggest sporting events globally. Her way to serve the client group on one side and her way to motivate her staff to deliver best quality to media is unique. She pays great attention to details, where others don’t even think about it. Her language skills are impressing everyone working with her.
Jochen Faerber, Head of Olympic Channel Services Switzerland
Jayne Pearce is probably the most reliable, and best organized person I have ever had the pleasure to work with. Her knowledge and experience in the field of press operations is impressive and I hope I will have the chance to work with her again in the near future.
Eva Werthmann, IPC Media Operations Senior Manager
I have worked with Jayne on previous occasions over several years and it was a pleasure to be able to work alongside her at London 2012. Her knowledge and experience are second to none; her attention to detail and ability to get the best out of her teams is excellent. She managed a great team of people, but her management skills were largely what made them a great team.
Chris Cohen CBE, Athletics Paralympics Manager at London 2012
Jayne is one of the most able and professional press chiefs I have had the good fortune to work with. She has an excellent reputation working at major sporting events worldwide and her expertise and experience are second to none. Jayne is good at managing people and dealing with issues and ‘crises’ and her people skills are first rate. I have no hesitation in recommending her.
Dave Gordon, Sports Broadcasting Consultant
Jayne is a first class professional who combines excellent strategic planning with an eye for detail that delivers on the ground success for every project she works on. I have worked with Jayne on a number of media projects, where organisations we have worked for have been closely involved. Her collaborative and hard working ethic, combined with her professional knowledge, have made the process and the end result first class. I thoroughly recommend Jayne as a top class operator.
Mark Howell, Managing Partner at Howell Media and Management Services
Working with Jayne – undoubtedly one of the best press operations professionals around – in the run up to and during the London 2012 Olympic Games was a true privilege. Her knowledge is exceptional and her attention to detail second to none. She is a team leader and player who inspires everyone around her. She delivers with a smile, addresses all issues and concerns head on and stays calm and level headed under huge pressure. Throughout she never loses sight of the end goal. Anyone lucky enough to work with her will enjoy learning from her.
Miriam Wilkens, Director of Communications at British Olympic Association
Jayne is an outstanding organizer and press operations manager. I’ve worked with her under the most challenging of circumstances during several Olympic Games and she has always been successful. Put quite simply, nobody does it better.
Gary Kemper, Photojournalist; Event Manager, Press Operations
Jayne is the world’s leading expert of Press Operations at the Olympic Games and advising candidate and bid cities as to their Press Operations Planning and Activation. There is no better expert in this field – exceptionally qualified, proven expertise, and calm and cool under pressure to get the job done on time and budget.
Ian Hamilton, Owner & General Manager at The Hind Hotel
Jayne and I worked together at UK Athletics in the late 1990s and her experience, talent and support were absolutely invaluable. In addition to the standard NGB activities there were two significant and potentially very damaging crises that Jayne led the management of. The handling of both of those incidents showed the brilliance of Jayne and were I ever in a similar situation Jayne and Pearce International would be the first name on my list to call.
David Moorcroft, CEO UK Athletics from 1997 to 2007
Effective working relationships with sports governing bodies and event managers are at the core of our business. Pearce International’s vast experience and expertise has helped us foster these relationships resulting in world class photographic coverage of the events at which they have provided us with media services.
Ken Mainardis, Director of Photography, Major Events, Getty Images
Pearce International fully designed and implemented the Media Operations program of the 2003 Athletics World Championships held in France.

Their professionalism, sense of detail and service to all the populations, and ability to serve demanding stakeholders coming from various backgrounds made them a valuable part of the team. Jayne Pearce is unanimously appreciated by all those who have had the chance to collaborate with her on various projects.

Martine Nemecek, Director of Operations, IAAF World Championships in Athletics, Paris 2003
I wouldn’t ever believe in setting forward to running an event without using Pearce International. The expertise, competency and manner in which the media service is delivered by this organisation is one of great professionalism and due diligence.
Brian Stocks, Head of Sport and International Events
As a sports journalist I need to know that I can gain access to accurate information quickly and services that are reliable. I have been assisted at international and domestic sports events by Jayne, and now Pearce International, for twenty years and always feel confident that I will receive a thoroughly professional service when I know she is involved. The press is assured of having someone who understands what is needed and does their utmost to deliver it.
David Powell, Athletics Correspondent, The Times
BBC Sport have worked with Jayne, and latterly Pearce International, over a number of events from Olympic Games and major Athletic Championships to Marathons and Road Races.

Her breadth of experience is extensive and Jayne is used to working with local organising committees, broadcasters and other media. Jayne therefore understands the issues of organising both large and small events and deals with all parties to ensure that they work together efficiency and in harmony. Because of her collaborative approach it has been refreshing for TV, Press and Photographers to work together with terrific results. It is always reassuring to see Jayne involved in our events.

Martin Webster, Executive Producer, BBC Sport
I have had the privilege to work with Jayne Pearce on three Olympic Games, two FIFA World Cups, and numerous bids for both Olympic Games and FIFA World Cups. I actively seek Pearce International’s participation in any major project in which I am involved, because Jayne is so competent, so hard-working, so reliable, and thoroughly pleasant to work with.
Bob Stiles, Senior Vice President, Helios Partners
ArupSport have consulted Pearce International for advice on the design of media facilities in sports venues for many years. As designers of international sports stadia such as the Beijing Olympic stadium and the Allianz Arena in Munich, ArupSport has required exacting advice for their designs. Pearce International has always provided this with their in-depth knowledge of media operations from overall strategies to the smallest details.
Eugene Uys, ArupSport
Working side by side with Pearce International for the 2016 Invictus Games Orlando, I witnessed an unmitigated triumph in media and world coverage. As Invictus Games was staging its second games (first in U.S.), many protocols had yet to be tested or encountered. Jayne Pearce came on site with the acute sharpness of a point guard. The Pearce International team remained nimble and handled numbers nobody would have thought possible beforehand. Jayne made real time decisions with incredible foresight and precision. The media coverage that ensued was volumes higher than expected. Together we provided highlights each day to the world media, keeping eyes all over the globe on the Invictus Games. I enjoyed working with Pearce International even in the most pressure driven situations, and the great success of the Invictus Games is a testament to the teamwork they inspire.
Patty Wolfe, ESPN Supervising Producer
Andrew worked as Photo Manager at the Alltech FEI World Equestrian Games™ 2014 in Normandy (FRA). Conditions were frequently extremely challenging for the media, and particularly for the photographers, so there were considerable demands on the Photo Manager to get things working smoothly asap. Andrew rose to the challenge and worked extremely hard to ensure that the best possible conditions for photographers at the event were in place. His diplomatic skills and powers of negotiation were called upon on numerous occasions and both the working photographers and the FEI (officials and HQ staff) were extremely impressed with calm exterior, which belied a steely determination to “get the job done”. And he certainly did get the job done. We would be delighted to work with him again in our sport and would have no hesitation in recommending him to other International Federations and major event organisers.

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