Pearce International were delighted to work again with the Invictus Games Foundation and to work with the Invictus Games – Orlando 2016 Organising Committee to deliver media operations for the second Invictus Games. The inaugural Invictus Games took place in the Olympic Park in London in 2014 and we were honoured to be involved. This year they took place in Orlando, Florida. The brainchild of Prince Harry, who was inspired by his own visit to the Warrior Games and his own experiences as a serving officer of the British Army in Afghanistan,the Invictus Games harnesses the transformational power of sport to encourage, rehabilitate and reintegrate wounded war veterans.
There was unprecedented interest in this edition of the Invictus Games, with a large interest on social media including a tongue-in-cheek video featuring President Barack Obama, Michelle Obama, Prince Harry and the Queen; this went viral. 14 countries took part in the competition, with the USA keen to make the most of their home advantage and top the medals table this time around. The United Kingdom team were equally keen to stop them. Large American sports network ESPN were the host broadcaster and the BBC showed huge interest in the event, showing programmes at prime evening viewing time despite the time difference.
Working side by side with Pearce International for the 2016 Invictus Games Orlando, I witnessed an unmitigated triumph in media and world coverage. As Invictus Games was staging its second games (first in U.S.), many protocols had yet to be tested or encountered. Jayne Pearce came on site with the acute sharpness of a point guard. The Pearce International team remained nimble and handled numbers nobody would have thought possible beforehand. Jayne made real time decisions with incredible foresight and precision. The media coverage that ensued was volumes higher than expected. Together we provided highlights each day to the world media, keeping eyes all over the globe on the Invictus Games. I enjoyed working with Pearce International even in the most pressure driven situations, and the great success of the Invictus Games is a testament to the teamwork they inspire.
ESPN Supervising Producer
Invictus Games Orlando
Over 490 written press, photographers and non-rights holding broadcasters from all over the world were accredited and Pearce International put in place a highly experienced team of North American press operations specialists to service their needs. Sometimes things got tough, but after resuscitation, everyone on the PI team survived!
Watch the video, and be inspired.