Pearce International has introduced innovation to Press Operations over the years but no more so than in the area of post event interviews. We know that post event media conferences, organised routinely and slavishly after each match or after each medal, is not necessarily meeting the needs of the modern day journalist.
PI created and introduced the idea of the I-Zone™ – an area within easy access of both the field of play and media work areas divided up into multiple interview points – where more relaxed interviews take place between competitors and the media. The various interview points can be used for one-on-one interviews, one journalist with multiple competitors or one competitor with multiple journalists. It is a bespoke solution for the media’s needs – the right people, in the right place, at the right time.
The idea was first tried at the Invictus Games in 2014, and was fully developed at the inaugural European Games in Baku 2015 where it replaced both post event media conferences and press mixed zones. Non-rights holding broadcast cameras were also allowed in with camera equipment which directly led to increased coverage of the Games. The format has proved popular in hockey too. It was first tried at the EuroHockey Championships 2015 and by the time of the Hockey Champions’ Trophy 2016 it was being used and praised by team managers, athletes and journalists alike.
In 2017 it returned to Baku, where the Islamic Games were held. It also proved its versatility at the World ParaAthletics Championships in London 2017 where it handled everything from artificial limbs to wheelchairs.
The only question is… what does the I stand for? Is it innovative? Is it interactive? Is it interview? Is it interesting? You decide!