Jayne Pearce planned the Press Operation of the Rugby World Cup, England 2015 as the Head of Press Operations in 2013-2014 and then became a consultant to the team which saw the most successful Rugby World Cup to date. Andrew McMenamin led the teams at Elland Road (Leeds) and Saint James’ Park (Newcastle) as Venue Media Manager.
Over 2,000 press, photographers and non rights holders were accredited and facilities were provided in 13 venues across England (twelve) and Wales (one).
She led two major initiatives. Firstly to allow a pre-determined number of selected non rights holders into the post match mixed zones for the first time ever, resulting in substantially increased coverage of the Tournament and secondly to provide remote (based in London) simultaneous interpretation at post match media conferences.
This was Jayne’s second major foray into Rugby having been on the International Rugby Board’s team as Media Operations Manager in France 2007 where she liaised with the organising committee on planning on behalf of the IRB and trained and managed the Match Press Officers.
During the Rugby World Cup 2015 – one of the largest sports tournaments in the world – I found Jayne to be a calming voice of authority on behalf of the organisers, in what was a frenetic period. Professional, accessible, helpful, and always friendly, when I needed clarity on a subject – in order to plan our logistics and coverage – Jayne always provided that clarity.
This was the first time I had the pleasure of working with Jayne and Pearce International. Jayne has incredible knowledge, experience and expertise, most importantly she understood our needs and did everything in her power to ensure they were met. Thanks to her determination and the relationships she has built up over the years Jayne managed to get the mix zone opened up for non rights holders for the first time at a RWC, this was crucial in shaping the editorial coverage of our channel.
Pearce International played a key role in the design and delivery of the press and photo operations for Rugby World Cup 2015. Jayne Pearce worked with us as a consultant both at the start of the project when the media operations plan was being developed, and during the tournament where she managed the non-rights holder media access on our behalf.
Jayne was super professional to work with, and we benefitted from her experience and knowledge in all areas of media operations.