Pearce International was contracted to plan and deliver the Press Operations for the inaugural Invictus Games, London 2014. This used the power of sport to inspire recovery, support rehabilitation and generate a wider understanding and respect for wounded, injured and sick servicemen and women.
Over 400 competitors from 13 nations took part in nine sports in five venues over four days. A team of 15 paid and 20 volunteer staff ran the operation which saw over 300 written press, photographers and non rights holding broadcasters cover the action.
This event saw the genesis of the I-Zone – competitors were interviewed on demand in a comfortable setting rather than have to go through a more traditional mixed zone or media conference. Pearce International made good use of existing facilities, delivering the operation with minimal build out and set up a media central working and information facility next to one of the facilities in Here East, Queen Elizabeth Park. The challenge to overcome was to ensure that the needs of team and individual photographers were met and that they were able to work in good conditions alongside the rights holding broadcaster in a friendlier and more laid back atmosphere.
Pearce International is in a class of its own. The best people from around the world are bought together for major sporting events to deliver exceptional and innovative media services. I cannot recommend the team highly enough.