We’re very pleased to be continuing our work with Madison Sports Group as the Six Day event returns to the home of British Cycling. Six Day brings top class track cyclists together in a great party atmosphere. The cycling? Tough. The partying? Hard. The atmosphere? Fantastic! This continues a connection begun with the Six Day London in 2018 and continuing in every Six Day event held in the U.K. since. Last year in London, Madison Sports Group reached new heights with a stellar line up of track cycling stars, including world class athletes such as Mark Cavendish, Laura Kenny and Katie Archibald. Its media reach was just as impressive, with an audience of over 2 million people over 80 global markets and social media engagement that increased an incredible 484% over the previous year.
We are looking forward to getting back to the fine sporting city of Manchester to help the media report on this event. Watch out for our posts on that all important social media! Or if you fancy experiencing the event live, you can find out how here