It is the time of the year when most people can’t think far beyond their Christmas plans, but of course this is not the case for Nicole Reynolds and her hard-working team in the media operations area. With 239 days to go, they have opened applications to the media to apply for accreditation, and will close this window on the 29th of April 2022.
Unlike in previous editions of the Commonwealth Games, this time Birmingham is not looking to mirror the complicated two-stage system of the Olympic Games, and for the first time ever is offering a client-friendly simple one-stage application system.
Jayne has been advising Birmingham 2022 since 2018, through our connection with CGFP, the Commonwealth Games Federation Partnerships. This will not only deliver a better-than-ever Commonwealth Games in Birmingham, but will ensure a transfer of knowledge and culture of continuous improvement to future Commonwealth Games host cities. We’ve had site visits and input into the planning and staffing, many discussions with media organisations and rights-holding broadcasters and will be working with B2022 to provide the best possible media operations staff across all the venues.
With one of the venues being where Jayne learned to swim as a girl, it is fair to say that this event will have a special place in our corporate heart!