Project Description

We were pleased to work again with England Hockey and the venue team. Most of the English women were part of Great Britain’s Olympic gold winning team and expectations and excitement were high, with all the England matches sold out early.

The great surprise of the tournament was the performance of the Ireland team, who came second overall with a silver medal. This was the most successful performance by any Irish team in any world cup in any sport and there was a huge surge in demand from late-accrediting Irish media, including the national broadcaster. The PI team rose to the challenge seamlessly and helped to generate coverage in Ireland that led to a huge boost to the sport there.