Jayne started her professional career in the sport of athletics, working for the IAAF for seven years in what was then their London based global headquarters. After working as Venue Media Manager for the sport at the Sydney 2000 Olympic Games and then swiftly moving on to be Director of Media Services at the IAAF World Championships in Edmonton, it was natural that our early projects would include major athletics events.

We are happy to say that this early tradition continues to this day, with many more IAAF and EA events under our belts, and with Jayne continuing to serve on the IAAF’s Press Committee.