Pearce International Part of Record Breaking IAAF World Indoor Championships Birmingham 2018
The hugely successful 17th IAAF World Indoor Championships was staged in Birmingham 1-4 March 2018 and it included four days of thrilling athletics action at Arena Birmingham. Despite adverse weather conditions, thousands of spectators attended the event and were treated to some fantastic performances from some of the world’s best athletes, with one world record, three championships records and 26 national records broken.
More than 550 athletes from 133 countries took part in the event and 750 volunteers (known as Gems) supported the organisers in hosting the biggest global athletics event of 2018. Media interest was high, with 287 written press, non-rights holding broadcasters and photographers collecting accreditation and their overall satisfaction with the services we provided was 8.91 out of 10.
Lord Sebastian Coe, President of the IAAF, described the event as “one of the most successful of all time” and continued by saying: “I’d like to thank the organising committee, Birmingham City Council, the athletes and the fans – who fought through pretty extraordinary weather conditions to be here.”
We were proud to have played our part in this record breaking event, a personal homecoming for CEO Jayne Pearce and something of a professional homecoming for Pearce International.